When considering more signage advertising in your city, it is often tempting to keep to a relatively small number of key phrases and maybe even one or two key words, and leave off the massing up of color schemes, imagery, and messages. While these key words and phrases are most likely to be effective, they are not usually enough to make a major impact on your customers and your advertisers. It is generally acknowledged that for any Queens marketing campaign to be successful it has to include a significant amount of signage outside of the more obvious billboards and public area advertising. The following keys and tools will help you plan an effective outdoor advertising program that is not just impressive on a particular day, but that will be a consistent presence that will build your brand name and reputation.
Trail Blending. Whether you are using pre-existing pavement or creating a new trail network, be sure to incorporate a variety of colors, styles, and formats into your signage advertising. This includes everything from hooks and tubing to more stylized displays like tiered tents and flagpole bases. If you have the space, create several trails so that your customers can move around and explore your campground. As well, consider hook ups for ferries and trails to connect customers directly to your campground.
Campsite Visitation. If you offer amenities like bathrooms and showers at your campground, make sure that you include detailed information about these amenities when designing your signage. A quick way to encourage overnight stays is to include maps of the campground and a simple trail guide with detailed descriptions of where each trail head and sink station are. As well, provide hook ups for water access.
Outlet Rental. Use hook ups for rope and banner stands, to house your rental signage. There are dozens of options for rope and hook ups including retractable banner stands that can be mounted on tents and other outdoor structures to provide advertising wherever you have room. Other rope hook ups include a variety of pole and post-hooks that can be used in conjunction with pole banners and flagpole banners for large outdoor signs that will easily hang up for many days or weeks. Choose rope hook ups that include details about your campground, such as “Pine Cove Campgrounds”, “Crest Point State Reservation”, and so on to help advertise your rental business effectively.
Day Use and Maintenance. When you offer day use at your campground, be sure to include detailed information about campground activities in the advertisement including how to get to the showers and what types of equipment are available for camping. In addition, list all of the necessary equipment and supplies for campground maintenance so that visitors are well informed about any maintenance work that they might need to do while at your campground. Make sure that you also include any special fees or regulations for your campground.
More signage advertising strategies can be implemented by contacting a marketing company that specializes in outdoor advertising. They will design and implement an effective outdoor signage advertising plan to help you achieve the best results. This type of advertising allows you to reach a larger audience than you would with any other conventional forms of advertising. With more people see your name and logo, you’ll be able to generate more rental fees, more camping customers, and more sales at your campground.