Businesses that want to increase their market share and improve their customer’s experience turn to custom signage design. This form of advertisement is very effective, and businesses are seeing an average ROI of about 10% from the signage they have placed. If you want to take your business to the next level, it pays to hire a sign company to help design your business signage. Below are some tips that you can use when hiring a sign company:
A good signage company will have a reputable history. Before you let them create your signage for you, be sure to ask for references. Many professional sign companies will provide you with these to check out. If a sign company is reluctant to give you references, it’s probably because they don’t have many. When choosing a design company, make sure to look for a sign company that has many references so that you can get more information.
Custom sign company will usually have a portfolio that they can show you. The best way to find out if the sign company you’re considering has a great design is to look at their past work. Have they worked on projects for companies like yours before? Are their designs impressive? Do they create the finished product in a timely fashion? These are important things to consider because it will show whether or not you’re getting a good deal when you hire them.
The design of the outdoor signage will be one of the most important parts of your business signage. Make sure the sign company you are looking at shows you the design before the construction begins. Many companies only show you sketches of their work after the project is complete, and while this may be acceptable for some sign companies, it isn’t going to be good for yours. You want to see a design for your business signage that you can live with for years. If a sign company won’t show you any designs or won’t show you any concept works, don’t hire that sign company.
When you are choosing a design, you should consider the size of your business signage. As a general rule, outdoor signage should be no taller than 6 feet. As a bonus, you should also avoid outdoor signage that makes your customers’ eye’s pop out. This can be accomplished by using unusual shapes, neon colors, or any other creative design element that isn’t common. One way to keep your sign’s design from being too interesting is to have it black text on white background. This allows your sign to blend into the environment and doesn’t draw attention away from the products or services you are advertising.
Finally, before you choose a design, make sure you choose a company with great customer service, said signs Austin. They should be willing to listen to what you have to say about your sign. They should provide you with constructive criticism and suggestions. They should also be able to answer any questions that you may have during the design process, and should have excellent technical support for your sign.