Choosing a Business Sign Design

While a business owner may have many ideas for business sign, he or she often lack the expertise needed to bring his vision to life. To ensure that your business sign achieves maximum effect, hire a professional sign designer to work on it. They will provide you with a high-quality digital rendition of the finished product, which you can then review and make changes if necessary. Ultimately, the design and content of your business sign should serve your needs and the needs of your target market.

If you’re going to use lettering for your business sign, you’ll want to choose a legible font that blends with your brand. Many top brands have a brand manual that includes a selection of pre-chosen fonts. You’ll want to work with a graphic designer who uses a legible font. Avoid handwritten or script fonts for your sign. Remember that people will be using your sign to navigate to your location, so choosing a hard-to-read font could make the process more difficult.

Consider the location of your business before making a design. Depending on where your business is located, what direction it faces, and whether there are other businesses in the area, you’ll need a sign that stands out. Some businesses are tucked away from the roadside, so a sign that stands alone is necessary. Others may benefit from a storefront to increase visibility. If your business is located on a busy highway, choose a sign with larger lettering and fewer words to help people find your business easily.

When selecting a font, remember that the more text on your sign, the more boring it will look. Choosing two or three fonts in a single design can make it look interesting while still leaving essential information easy to read. Also, consider the type of font, serif, and sans serif, and even typography. Remember that each font projects a mood and style. Choose fonts that reflect your business’s image and mood. Choosing an appropriate font is essential for maximizing the success of your sign.

Color is another important factor to consider when choosing a business sign. While the colors you choose must complement your business’s branding, you should always keep in mind how people will view your business. For instance, some business owners want a professional image while others want to create a fun image. Whatever the case, the colors you choose should make it easier for people to see your business from a distance. That’s why your signage must reflect your brand image.

While dimensional letters are illuminated, channel-letter signs aren’t. Channel-letter signs spell out a business name. Some even come with other types of signage to make the message more pronounced. They have a three-dimensional look to them. Most channel-letter signs are made of aluminum alloy, as a steel casing would make them heavy and difficult to mount. They also do not rust. If you have a budget, you can buy a dimensional-letter sign or a cut-letter sign. If you’re not sure how to get started, Tinley Park┬ásign company ┬ácan help you conceptualize the perfect sign for your business.